Two human arms reaching towards each other against a white background, reminiscent of Michelangelo's "The Creation of Adam."

Strategic design for brands that lead, not follow.

We partner with founders and creative teams who want more than just looks. At Neon, we build identity, web ecosystems & retention systems - all designed to scale DTC, wellness, and lifestyle brands with intention and impact. Every project starts with strategy and ends with measurable growth.

Studio Pillars

Aesthetic collage of motivational quotes, photos, and graphic designs, taped on a wall.
Pink hibiscus flower with green leaves on a branch against a light background

01. Brand Foundations

Dare to be distinct.
We craft brand identity that resonates, positions, and elevates. From strategy to visuals - logos, messaging, voice - built to give your brand authority from Day One.

What’s included:

  • Brand strategy & positioning with competitive & audience insights

  • Full logo suite + visual system (primary, secondary, mark)

  • Color, typography, art direction & visual language

  • Messaging & tone of voice

  • Brand guidelines deck

Best for: Consumer & wellness brands preparing for growth, rebrands, or scaling up with clarity.

Moody room with blue lighting, featuring a laptop displaying an animated character, a game controller, smartphone, and decorative lights projecting red patterns on the wall.
Starry night sky with Milky Way over mountains and snow patches.

02. Digital Ecosystem & Conversion Web Design

A website that works as hard as it looks.
We design and build web experiences optimized for retention, conversion & long-term customer value. Whether Shopify, custom build, or integration with CRM & email, your site will be part of a larger ecosystem.

What’s included:

  • UX / funnel strategy & wireframes

  • Web design + custom or hardened templates

  • Shopify / Webflow / custom platform build + mobile responsiveness

  • Basic SEO + analytics / tracking setup

  • Launch support, training & optimization

Best for: Brands that want beautiful design and conversion + retention baked in.

Person using a smartphone with various app icons on the screen, sitting at a desk with a laptop and a water bottle.
Palm trees silhouetted against a purple and orange sunset sky with a crescent moon.

03. Retention & Growth Playbook

Growth that sticks.
Not just the first purchase - it’s about re-engagement, loyalty, and lifetime value. This pillar structures your lifecycle strategy so your customers keep coming back.

What’s included:

  • Email / SMS lifecycle mapping & flows (onboarding, retention, win-back)

  • Segmentation & personalization strategy

  • Campaign calendar + automations (Klaviyo or another tool)

  • Dashboard & performance metrics (LTV, retention rates, churn reduction)

  • Creative + content aligned for retention messaging

Best for: DTC & wellness brands ready to build real, recurring revenue beyond paid acquisition.

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VIP Strategy Day (Intensive)

A full-day deep dive to jump-start clarity & action.
Perfect for early-stage founders or teams who need direction now. Together, we'll audit your brand / web assets, map out what’s holding you back, and leave you with a clear action plan + mini redesign options within 48 hours.

What's included:

  • 1:1 strategy session (4 hours)

  • Brand or website audit & visual inspiration board

  • Custom action plan (or redesign mockup depending on scope)

  • 48-hour follow-up with PDF deliverables

Optional Add-Ons

✓ Copywriting (brand voice, product pages, site content)
✓ Email marketing setup (Klaviyo, Flodesk / SMS)
✓ Packaging design & print assets
✓ Ongoing consulting retainers (select clients only)

What Makes Us Different

What Makes Us Different

Empire State Building partially obscured by fog, black and white

We work closely with only a few clients at a time so you get deep, focused creative + strategic energy.
Every project starts by uncovering what makes your brand special. Then, we build not just for appearances, but for outcome: retention, customer value, clarity, and growth. Transparent process. High touch. Long view.