Everyone forgets what you said. No one forgets how you made them feel.

Minimalist room with a round black table, two modern black chairs with metal frames, a white vase, a black mug, and a black shelf against a textured beige wall with cream curtains.
A silver serving tray with a cup of black coffee, a saucer, and a small spoon on a white tablecloth. 
NEW YORK  · CREATIVE STUDIO FOR FOUNDERS
Get Started
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About the Studio

FULL-SERVICE BRAND DESIGN

Neon Era is a brand and growth strategy practice for founders building something people will actually feel - in wellness, hospitality, and lifestyle.

I've run this from both sides: as the strategist a founder brings in, and as the founder myself, building Veroni Swim from a sketch to a rack at Wolf & Badger. That's the difference in how I work - less advisor, more operator.

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BRAND DESIGN & CREATIVE DIRECTION

Service Offerings

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We build brands from the inside out - strategy, identity, and creative direction under one roof, for founders building something real. Whether you're launching something new or ready to outgrow your current look, we shape brands that feel intentional at every touchpoint.

  • For early-stage brands who need clarity before visuals.

    • Brand strategy & positioning

    • Audience & competitive landscape review

    • Brand voice & messaging pillars

    • Naming support (if needed)

    • Strategic brand brief (your north star document)

    Best for: founders validating direction before investing in a full identity.

  • A complete, cohesive visual identity, grounded in strategy.

    • Everything in Brand Foundations

    • Logo suite (primary, secondary, submark)

    • Color palette & typography system

    • Brand guidelines document

    • Core brand assets (patterns, icons, textures)

    Best for: businesses ready to look as sharp as they operate.

  • End-to-end creative direction - from first concept to final rollout.

    • Everything in Brand Identity

    • Creative direction across all brand touchpoints

    • Website design direction (structure, art direction, UI feel)

    • Packaging / print / merch direction (as needed)

    • Social & marketing templates

    • Launch rollout support

    • 1:1 creative partnership throughout

    Best for: brands that want one creative lead steering the whole vision — not just a logo, a world.

  • Some brands need a steady creative hand, not a one-time project. Ask about retainer-based creative direction for brands in active growth.

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PORTFOLIO

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Project 01 / VIEW
A tablet displaying a website with the brand name 'VERONI' and text that reads 'For the bold and untamed feminine energy.' The website has navigation links for shop all, journal, and contact, along with a 'shop now' button. The background of the tablet shows an abstract close-up image with warm tones. 
Project 02 / VIEW
Project 03 / VIEW

Hi, I’m Iro.

I run Neon Era Strategies from New York, after a decade split between founder-side brand building and client-side strategy work.

I studied integrated marketing at NYU and management at Bayes Business School in London. Both places taught me the same thing from different angles: a brand is a business decision before it's a design one.

ABOUT IRO
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From My Clients

  • A person wearing a spiked metallic necklace and a tattooed shoulder, with short curly hair, dark lipstick, and earrings, in a dark setting.

    "Working with Iro was a turning point for Eni Jewelry. She didn't just refine our visual presence - she helped us understand what our brand was actually saying, and what it should be saying instead. The clarity we came away with changed how we communicate everything."

    - Eni Jewelry

  • Close-up of the face and upper chest of a classical-style sculpture of a boy with lips closed and detailed facial features.

    "Iro understood the Athenian spirit of Peplos before we could articulate it ourselves. The brand she built for us isn't just beautiful - it's true. We hadn't had that before."

    - Peplos Events

  • Close-up of a woman's hand with manicured nails, wearing a black knit glove, showing rhinestone and diamond decorations, resting against a blurry bedroom background with pink furniture.

    “Neon Era translated our vision into a clear, modern brand identity that truly reflects who we are. The process was collaborative, inspiring, and gave us a presence we’re proud to share.”

    - Past Cient, New York

LET’S CONNECT

Begin your Project

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