New York-based. Globally driven. Aesthetic-led.
Neon Era Strategies is a creative consultancy and design studio that builds bold brand identities and high-conversion digital experiences for aesthetic-forward, high-growth consumer brands.
Our approach is immersive, strategic, and distinct. We don’t follow trends - we build foundations that scale with clarity, intention, and unmatched creative direction.
What “Neon” Means
Neon isn’t just our name - it’s our philosophy.
Rooted in the Ancient Greek word for new, Neon represents constant evolution. Fresh perspectives, innovative design, and precision-led execution define every project we touch.
Just like neon light cuts through darkness, we illuminate your brand’s potential with clarity and creative intelligence. We guide brands toward their next level - visually, digitally, and experientially.
With a New York State of Mind
Fast-paced. Culturally rich. Relentlessly ambitious.
New York influences everything we do - from how we work to how we think.
Neon was born from this city’s energy, and we carry that spark into every project, no matter where our clients are in the world.
Bold ideas, sharp execution, global perspective - this is our foundation.
Why We Exist
Because branding should be felt.
Because digital experiences should be unforgettable.
Because beauty and business aren’t mutually exclusive.
We create systems that empower brands to show up with confidence - and websites that don’t just look good, but convert.
We work best with founders and teams who value strategy as much as style and are ready to build something that lasts.
Bold Aesthetics
Visual identity should evoke emotion. We create artful brands that leave a mark.
Strategic Execution
Every creative decision has purpose. Creative without clarity is noise.
Creative Integrity
We only take on projects that align - in vision, in values, in ambition.
Global Perspective
We think beyond borders, industries, and trends.
Selective Partnerships
We go deep, not wide. A limited number of clients ensures exceptional outcomes.
Our Values
Led by Iro Kalemi
Founder. Brand Strategist. Digital Creative.
Iro Kalemi brings over a decade of global experience across branding, e-commerce, digital marketing, and emerging tech - from launching her own DTC swimwear brand (Veroni Swim) to consulting with startups, agencies, and Fortune 500s.
Her work is shaped by a multidisciplinary lens: creative strategy meets business logic, aesthetics meet conversions.
Having lived and worked in London, Hong Kong, and now New York, Iro brings a world of insight into every project—and leads with an obsessive attention to detail, sharp creative instinct, and an unshakable drive to deliver excellence.
