Person wearing colorful sunglasses and a red shirt, holding a daisy in their mouth, sky in the background.

New York-based. Globally driven. Aesthetic-led.

Neon Era Strategies is a creative consultancy and design studio that builds bold brand identities and high-conversion digital experiences for aesthetic-forward, high-growth brands.

Our approach is immersive, strategic, and distinct. We don’t follow trends—we build foundations that scale with clarity, intention, and unmatched creative direction.

What “Neon” Means

Neon isn’t just our name—it’s our philosophy.

Rooted in the Ancient Greek word for new, Neon represents constant evolution. Fresh perspectives, innovative design, and bold execution define every project we touch.

Just like neon light cuts through darkness, we illuminate your brand’s potential with creative clarity and strategic precision. We guide brands toward their next level—visually, digitally, and experientially.

Colorful neon-lit tunnel with gradient walls and ceiling, featuring hues of pink, purple, blue, and green.
Close-up of a marble statue's face and shoulders, showing detailed lips and part of the nose.
Light and shadow pattern on a textured wall.
Person walking alone on a vast, snowy landscape.

Why We Exist

Because branding should be felt. Because digital experiences should be unforgettable.
Because beauty and business aren’t mutually exclusive.

We create design systems that empower brands to show up with confidence—and websites that don’t just look good, but convert. We work best with clients who value strategy as much as style and are ready to build something that lasts.

Led by Iro Kalemi

Founder. Brand Strategist. Digital Creative.

Iro Kalemi brings over a decade of global experience across branding, e-commerce, digital marketing, and emerging tech—from launching her own DTC swimwear brand (Veroni Swim) to consulting with startups, agencies, and Fortune 500s.

Her work is shaped by a multidisciplinary lens: creative strategy meets business logic, aesthetics meet conversions.

Having lived and worked in London, Hong Kong, and now New York, Iro brings a world of insight into every project—and leads with an obsessive attention to detail, sharp creative instinct, and an unshakable drive to deliver excellence.

Pink hibiscus flower with green leaves on a branch against a light background.
Woman with blonde hair in a ponytail wearing a blue turtleneck sweater

Our Values

  • Bold Aesthetics – Visual identity should evoke. We create artful brands that leave a mark.

  • Strategic Execution – Every decision has purpose. Creative without clarity is noise.

  • Creative Integrity – We only take on projects we believe in. If it’s not aligned, it’s a no.

  • Global Perspective – We think beyond borders, cultures, and industries.

  • Selective Partnerships – We go deep, not wide. We work with a limited number of clients to deliver exceptional results.

With a New York State of Mind

Statue of Liberty against blue sky

Fast-paced. Culturally rich. Relentlessly ambitious.
New York inspires everything we do—from how we work to how we think. Neon was born from this city’s energy, and we carry that spark into every project, no matter where our clients are in the world.

Black and white aerial view of New York City skyline with skyscrapers, including the Empire State Building, under a cloudy sky.
City street scene with pedestrians crossing and yellow taxis.

Let's build something magnetic.

Let's build something magnetic.